Behavioral Economics

This course will review fundamental principles in the emerging field of Behavioral Economics and explore how we can use this understanding to create better and more appealing designs.

Any new product, service, or interaction is asking people to make a choice to do something differently than what they are currently doing. While the reason for making these changes can be crystal clear to us - the designers - often these great ideas don't get adopted. Behavioral Economics (and cognitive psychology) have broadened our understanding of how people perceive and make choices, which is critical in today’s highly competitive marketplaces.

Learning Objectives

  • Expose students to the fundamental principles of Behavioral Economics and Cognitive Psychology.
  • Develop points of view on how these principles can be folded into typical design challenges.

 

Learning Outcomes

  • Familiarity with theories from Behavioral Economics and their relevance to design work
  • Hands-on experience with applying these theories to small projects
  • Ability to articulate how the field of Behavioral Economics can inform design problems and solutions
Common
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Communication
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Interaction
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Product
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution