Business Frameworks and Strategy

This course provides and overview of business frameworks such that that students will be able to appreciate and leverage these business concepts in their design work.

Although there are exceptions, senior managers and those that control resources are more often trained as traditional business thinkers. To be effective and impactful in these situations, designers need to expand their vocabulary and abilities to bridge to the domain of business.

Learning Objectives
Students will become familiar with the basic topics taught in leading MBA programs. At the same time students will be encouraged to integrate their design perspective to these frameworks in order to bring unique contributions to the business and thereby enhance their effectiveness in organizations.

Learning Outcomes
Upon completion of this course, students will be able to:

  • Define and evaluate company strategies
  • Read financial statements and understand how companies are valued
  • Articulate basic marketing frameworks and understand the advantages and disadvantages of various channels to market
  • Understand theories of innovation and be able to define a business model
  • Define what makes an effective leader and how they can exert their personal leadership in the work situations they encounter
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution