Communication in the Planning Process

This course teaches students how to use communication methods to accelerate synthesis and give tangible form to valuable information throughout the development process.

Students are introduced to relevant theories of language, visual perception, visual representation and communication. Through a mix of lecture, group activities, critique and exercises, students receive hands-on experience to ensure concepts are trained into the process.

Learning Objectives and Outcomes
Upon completion of the course students will be able to articulate and apply communication techniques at three points in the design process.

1. Models to describe the mess
The front end of the planning process is information-intensive and highly analytic. Here we look at models for describing and structuring the resulting mess. This includes visual forms that create simple, compact, coherent representations of complex data.

2. Tools for diffusing research findings inside the organization
In typical business consulting, the research is considered a means to an end, rather than as a separate value stream that can inform an organization separately from the final concepts. In this section, we survey techniques for embodying and diffusing research findings in ways that make sense to the organizational culture you are designing for.

3. Framing techniques for strategic positioning
Getting the story straight so that it’s clear and powerful is a perennial challenge in design planning. The most common mistake is to recite a linear timeline of the project and findings, which takes the fresh energy in the room and spends it on information of secondary importance. What we need to learn is how to lead with knowledge, not process. Framing techniques help break the “agony of square one” and create a new space for thinking that drive emotional and intellectual contact with the work.

Common
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Communication
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Interaction
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Product
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution