Engaging Stakeholders in Innovation

This course focuses on the social dynamics of design as an agent of change and innovation, introducing students to simple frameworks to help them get ideas off the ground and gain support within their organizations.

As leaders in large organizations wonder where their next big idea will come from, individuals and teams within these organizations wonder how to get their great ideas to gain traction and attention among executives and peers. The void between ideas and sponsorship gets wider and wider the larger and more hierarchical organizations become, and designers usually struggle to get their ideas to “speak for themselves” in the midst of conflicting priorities.

Learning Objectives
The course will explore cognitive models and simple methods to engage key stakeholders and facilitate organizational buy-in. This is not a process of “idea socialization” or “checking boxes,” but rather of iterative engagement and ongoing organizational dialogue through design leadership to increase the probability that innovation efforts will have consistent and robust sponsorship across different levels of the organization.

Learning Outcomes
By the end of the course, students will be able to:

  • Use methods and frameworks to gauge objectives and expectations of different stakeholders around innovation investments and efforts
  • Be comfortable designing and facilitating innovation sessions with different types of stakeholders
  • Create “boundaries” and “white space” around design projects and innovation portfolios in order to guide stakeholders and give them room to contribute ideas in order to create buy-in
Common
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Communication
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Interaction
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Product
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution