Intro to Communication Design 2

This course builds on the previous exploration of basic concepts of visual communication design.

Through this course students will continue to investigate the elements, layout, and information structures within the context of a branded visual identity system. This course focuses on a holistic approach mindful of brand attributes such as: message, meaning, audience, personality and tone, context of use, and execution. Together, we will examine the rules and decisions applicable to create visual consistency across multiple communication touch-points.

Learning Objectives
Explore and understand how elements and approaches affect the efficacy of a crafted communication

  • Graphic elements (type, color, image, scale, balance, rhythm)
  • Grid structures (multi-column, symmetrical, asymmetrical)
  • Information structuring (function, hierarchy, weight, consistency, contrast)


Learning Outcomes
When completed, students will be able to craft a consistent and compelling system of communication artifacts demonstrating their knowledge of the principles and practice involved.

Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution