Making the User Centered Case

This course covers the structure and the presentation of a meaningful case for change in a design context.

Cases in this course are based on demonstrating a solution or a promising approach to a problem that has been defined within a framework of enumerated user values and context. Context in this situation includes user and client behaviors and capabilities as well as the competitive landscape, and enabling externalities. Public speaking principles and the use of supporting visual material are also included in the course.

Learning Objectives
To improve the student’s ability to persuade by improving overall communication skills and eliminating counterproductive, sometimes unconscious behaviors and bad habits. Develop the student’s strengths and immunize them against their irreducible deficiencies—a way of getting comfortable in their own skin.

Learning Outcomes
At the conclusion of this course, students will:

  • Become comfortable speaking for and about users and their issues in a “public” context
  • Improve their ability to craft compelling arguments to demonstrate their point of view
  • Through practice, be better able to communicate effectively within and across teams
Common
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Communication
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Interaction
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Product
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution