New Product Definition

This course introduces students to the professional and theoretical aspects of the product definition process.

Students will define a new product or service in detail, paying special attention to product positioning and differentiation, user experience, business model, volume forecasting, and "lean" approaches to validating the idea with potential customers.

Before an organization can launch a successful new product or service, it needs a clear, compelling vision for what the offering will be, how it will create value for users, and why it matters. Defining a new product along these dimensions will guide the many decisions and trade-offs that development teams will make as an idea makes the journey from concept to commercial product.

Learning Objectives
Develop a forum and opportunity for students to:

  • be exposed to challenges and techniques of early concept development
  • practice the application of design methods taught in other courses
  • iterate and validate conceptual directions


Learning Outcomes
At the end of this course, students will have been through one cycle of professional-level product definition. Outcomes will depend on effort level, but students should come away with a solid portfolio piece (at the least) and potentially with a validated business concept that demonstrates a real consumer need.

Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution