Five Design Books Published by Adjunct Faculty Member Aaron Marcus

Aaron Marcus, AIGA Fellow and member of the CHI Academy, an honorary society of the Association for Computing Machinery’s Special Interest Group on Computer-Human Interaction, has published simultaneously five books through Springer UK in November 2015, including Mobile Persuasion Design and HCI and User-Experience Design. 

In Mobile Persuasion Design, Aaron Marcus, adjunct professor at IIT Institute of Design and the College of Design and Innovation, Tongji University, Shanghai, describes in detail ten case studies of mobile application concept designs intended to change people's behavior. Each design is based on combining persuasion design with information design, and involves research, competitive analysis, design of personas and use scenarios, initial partial prototypes, and evaluation. The content varies, including sustainability (energy conservation), healthcare (nutrition and exercise to avoid obesity and Type 2 diabetes), financial management for seniors, storytelling across generations, travel, innovation within enterprises, education, driving, happiness, and marriage. Five of these projects have won design awards from the International Institute of Information Design (Vienna).

In HCI and User-Experience Design, Aaron Marcus presents 37 essays on the nature of human-computer interaction design, which are updated from their original appearance in Interactions Magazine, the largest publication about user-interface design in the world. He covers such diverse topics as cross-cultural communication, cuteness design, information design and visualization, education, designing for seniors, designing for children, design in China, and vehicle systems. He has published 23 books and more than 300 articles and papers worldwide.

Marcus, principal of AM+A, is the first graphic designer to work with computers (1967), the first visual designer of virtual reality (1971), one of the first graphic designers to start a computer-based design firm, and a pioneer of computer graphics. His computer art, graphic design, and other works are in the collection of the Princeton Art Museum, the San Francisco Museum of Modern Art, the Victoria and Albert Museum/London, and the Computer History Museum/MountainView.

For further information, please contact Springer UK or Aaron Marcus at

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