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Understanding ‘beautiful’ with Ruth Reichstein

The New European Bauhaus approach

By Kristin Gecan

Ruth Reichstein
Ruth Reichstein

Episode 5 of With Intent is available now.

Ruth Reichstein is part of the European Commission’s Presidential Advisory Board on the New European Bauhaus, or NEB, which was developed to help the EU achieve the goals set forth in its Europe Green Deal.

The NEB aims to make Europe the first climate-neutral continent by 2050. We at IIT Institute of Design (The New Bauhaus) announced our partnership with the New European Bauhaus earlier this year.

Ruth talks about the NEB's goals and what it means by "beautiful":

We want to achieve something that is not only having as a goal, for example, to reach our climate targets, but we also want to do something which is actually improving the quality of life and which makes the experience of the people better.

—Ruth Reichstein, European Commission’s Presidential Advisory Board on the New European Bauhaus

Learn more about ID's partnership with the New European Bauhaus and our founding as The New Bauhaus.

Listen, subscribe on Apple Podcasts or Spotify, and then, please, rate and share the episode.