In the article No Art Background Necessary for Innovation-Focused Design MBAs Menachem Wecker describes the new opportunities available to students considering Masters programs.
Candidates with visual art backgrounds are often overlooked in the business sector, but programs like IIT Institute of Design's Master of Design + MBA are changing the conversation. Through a shift in academic programming connecting design to business, universities are helping businesses understand creativity is a tangible asset. It's not just about visual production, but about applying the design process to a range of challenges to develop innovative solutions.
Students pursuing design MBA programs come from a broad range of backgrounds creating a diverse cohort with opportunities to learn from one another. Designers graduate from design MBA programs with frameworks and methods that con be leveraged to create start-ups, lead innovation in industry, or excel in consulting companies. Design MBA programs provide students with the skills to lead cross disciplinary teams with the desirable ability to align stakeholders.
Companies of all types are looking for the next big thing, but the current trend reflects a new way of addressing an old problem. Discovering the value in design is creating new avenues for growth for industry and the graduates hired.
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