I practice a holistic user-centered design process by taking on three distinct but related roles; As a Researcher, I determine what to make – what features are needed, and what functionality is desired by users. As a planner, I look at the big picture in order to make sure the direction of a project is strategically advantageous. Last, but not least, as a Designer, I make sure details are executed with impeccable style, meticulous detail, and intuitive usability. Ethnographic research and Interaction Design make for a formidable combination by ensuring that the right design is made, and the design is made right.

Specialties: interaction design, ethnographic research, information design, competitive analysis, and product strategy