Reflections Week: Design Planning

If you believe that innovation is fundamentally about creativity, the term "innovation planning" appears to make no sense. This should be your very first clue that the obstacles to successful innovation live mostly in ignorant assumptions and bad practices. At ID we believe we can get innovation to give up its secrets.

Students in Larry Keeley's class collectively focused on creating breakthrough platforms with an emphasis on “lightweight design”—catalysts for effective innovation that are faster, smarter, and lower cost than ever before in history. This allowed students to work in teams to focus specific innovations in the wake of some big shifts—a very modern form of planning.

Join Larry Keeley and his students for the final presentations as part of Doblin's Innovation Fair.