Resource Library

ID Publications
Impact by Design
ORO Editions, September 2026
Great design makes impact look inevitable. Spoiler alert: it isn’t.
Written by Thamer Abanami and Albert Shum—design and technology leaders who spent decades at Microsoft and Nike shaping products—this new book is a practical guide to creating change, providing nine patterns of impact you can reference whether you’re shaping a product, a service, or a whole system.
REPORTS

Taking Responsibility in the Age of AI
Design Leads Organizations through Five Urgent Challenges

Lead with Purpose
Design’s Central Role in Realizing Executive Vision
100 Great Designs of Modern Times
Revisiting ID’s 1959 Research Study with Fortune 50 Years Later
- View the 2019 Report
- Download the PDF
- See the article in Fortune
Lead with Purpose Video Series
2 Truths About Design And What They Mean For Your Organization, featuring Lead Researcher Brianna Sylver-Galvao
Lead with Purpose Video Series
4 Design Roles To Help You Chart Your Organization’s Future, featuring Lead Researcher Brianna Sylver-Galvao
Lead with Purpose Video Series
4 Tools To Scale Design For Optimal Value, featuring Lead Researcher Brianna Sylver-Galvao
Lead with Purpose Video Series
7 Trends That Will Help Frame The Future of Your Organization, featuring Lead Researcher Brianna Sylver-Galvao