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Our Work

Cheryl Dahle, ID adjunct professor, and CEO of Flip Labs

Narrative as a Tool for Systems Change


Rediscovering Sensory Engagement: The Whimsical Kitchen

PillPal Medication Distribution System

Simplifying Medication Adherence with Thoughtful Design

AI in ID Display typeface with fire in background

Improving Wildfire Communications and Outcomes with Generative AI

Dog shown with owner using Pawssistant on phone

Enhancing Pet Wellbeing Through Generative AI

mockup of directional app

Revitalizing Chicago’s Union Station

JoyBite Snack Kiosk

Using Behavioral Science to Encourage Sustainable Food Consumption

Graduate students on the final day of class with Associate Professor Martin Thaler (front row, second from the left) and client Donato Ceres (second row, fifth from the left.) Photo credit: Dan Chichester.

Creating Viable Products from a Novel Ozone Water Technology

Designing for Sustainable Choices in Taiwan

Creating A New Food Cycle

Building Connections to Native Culture Through Interactive Design


Exploring Controlled Environment Agriculture

Bra prototypes

Building A Better Bra


Design Is Around You: Shifting Public Perspectives Through Urban Engagement

There is no planet B

Combating Climate Misinformation

Repeated image of cars charging

Future Archetypes of EV Charging

People collaborating at the University of Michigan Desai Accelerator

Customer Discovery 201: Four Lessons from the Managing Director of a Startup Accelerator

Ohare airport

A World With No Lost Bags