Kevin Bethune
Chief Creative Officer of dreams • design + life
Kevin Bethune uses strategic design and industrial design in tandem to help clients realize new ecologies and holistic experiences. His background spans engineering, business, and design in equal proportion across multidisciplinary experiences at Westinghouse Nuclear, Nike, and BCG.
His first book, Reimagining Design: Unlocking Strategic Innovation released with notable acclaim under the Simplicity Series at the MIT Press. Kevin’s second book, Nonlinear: Navigating Design with Curiosity and Conviction, was released in February 2025.
Kevin also serves as a Board Trustee for ArtCenter College of Design and was recently named an honoree for The Curious 100 recognized by The Eames Institute.