Twisha Shah-Brandenburg
Product Design Leader, Target

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Twisha Shah-Brandenburg (MDes 2014) is an adjunct faculty member at the Institute of Design, where she teaches graduate courses in interaction design with a focus on industry practice. Her teaching combines rigorous design methodology, deep leadership experience across consumer, enterprise, and platform ecosystems, and a commitment to building equitable pathways in design and culture.
She has been shaping design and technology professionals since 2014 through her teaching at ID, DePaul University, and previously through the IPRO program at Illinois Institute of Technology. Her pedagogical approach blends systems thinking and strategic storytelling to help students navigate ambiguity and lead confidently within complex environments.
Twisha holds a Master of Design Methods (MDM) from the Institute of Design and a Bachelor of Fine Arts from the School of the Art Institute of Chicago.
Industry Experience
With over two decades of experience in product and UX leadership, Twisha has driven transformational design initiatives across retail, financial services, and enterprise technology. She currently leads enterprise initiatives at Target, focused on AI-driven item strategy, measurement frameworks, and the integration of cross-platform tools. She also led the redesign of Target’s loyalty ecosystem—integrating Circle Card, promotional systems, and launching the company’s first 360 same-day delivery platform.
Previously, she launched Venmo’s first credit card and redesigned core payment experiences, scaled BMW’s global digital booking platform across 56 countries, and led shopper fulfillment design at Instacart during a critical phase of growth. This breadth of experience informs her teaching on the strategic role of design in organizational transformation.
Twisha is the co-founder of Impact Partners, a consultancy she launched with Kelly Costello to support international and underrepresented students in navigating career transitions. She also served on the board of the Intuit Art Museum for over a decade, where she helped shape the museum’s long-term strategy and led efforts to develop a more inclusive audience strategy aimed at expanding and diversifying the museum’s visitor base.
Speaking and Publishing
Twisha’s writing explores the intersection of design leadership, measurement, and organizational change. Through her Substack publication, Making an Impact, she develops practice-based frameworks on topics such as impact metrics, the role of design in matrixed organizations, and work-life balance. Her work is particularly relevant for design leaders navigating complex systems with low design maturity.
She has presented frameworks for measuring emotional, behavioral, strategic value, and equity at conferences, including the International UX Global Conference, and has delivered keynote talks on metrics for innovation, AI, and organizational development.