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Shapeshift Immersion Makes the Abstract Tangible

Explore AI’s Real Impact Across Chicago

April 23, 2025

Each year ID gathers leaders from around the globe and across industries to tackle the issues at the center of our lives. This year, we’re delving into how we, as global innovators, policymakers, academics, and entrepreneurs can use AI responsibly. Together, we’ll explore approaches to AI that positively impact life as we move into the future.

The Shapeshift Immersion

We’ll kick off the Summit with a one-day Immersion on May 28. Offered to a limited, first-come-first-serve, number of participants, this Immersion will be an experiential journey through Chicago, uncovering AI’s real-world impact. Site visits with leading Chicago innovators will be paired with discussions and reflections that connect the day’s experience directly to the subsequent Summit programming.

Salesforce lobby filled with immersion participants

Salesforce visit during the 2023 AI + Design Immersion; Image by Dylan Chandler, courtesy of Murmur Ring

Salesforce

Since its founding, Salesforce has incorporated social impact initiatives and responsible use of emerging technologies into its values and operations. Amy Guterman will welcome the Immersion cohort to the Salesforce Tower to discuss how these socially-minded values and business practices impact Salesforce as a for-profit venture.

Amy’s colleagues Estelle Winklemanwill and Andrew Irwin will join us to discuss their work supporting climate sustainability organizations with AI integration and readiness and will guide participants in creating their own AI agents.

It is highly important for our business to be responsible and trustworthy. I think that's what's partly made us successful in this transition to generative AI. In a time when everyone was uncertain about their data, we were able to confidently say: We've done this in the past, we have a plan for this, and we're going to continue the commitment to being trusted in terms of the technology that we provide.
—Amy Guterman, Senior Director of Innovation, Philanthropy at Salesforce

Brick exterior of the National Public Housing Museum

Image courtesy of The National Public Housing Museum

The National Public Housing Museum & Open Communities

Our site visit at The National Public Housing Museum with Open Communities will ask the cohort to consider how AI can be deployed to improve housing equity.

Held within the interactive, multimedia exhibition spaces of the brand new National Public Housing Museum, this site visit will provide an overview of Open Communities’s 2023 fair housing lawsuit, which alleged that AI tools were used by a local housing provider to discriminate against rental applicants.

Dev Ambani and Saloni Patel, cofounders of Local, an AI-driven app connecting communities with local businesses, will join us to discuss the ML-assisted tool they are building in collaboration with Open Communities to combat such discriminatory rental practices.

We need as many people on the side of AI for good and thinking more about the impact it has on society as a whole, rather than thinking about how they can make the most profit possible via this technology.
—Dev Ambani, Cofounder, Local

Mindworks windows

Image courtesy of Mindworks

Mindworks

Operated by the Roman Family Center for Decision Research at the University of Chicago Booth School of Business, Mindworks is a working laboratory with hands-on exhibitions dedicated to the science of human judgment.

Professor of Psychology Alexander Todorov will join the cohort at Mindworks to discuss his behavioral science research and invite the cohort to consider how ascending technologies can improve human decision-making.

Interior of Charlesworth and Parsons studio space

Image courtesy of Parsons & Charlesworth

Parsons & Charlesworth

Award-winning artists Parsons & Charlesworth draw upon research on the future of work and human enhancement to devise Black-Mirror-esque satirical objects and installations that prompt critical discourse of the intersection of human life, productivity, and technology.

The cohort will join the artists in their studio to discuss their body of work, such as the pseudo trade show booth created for the Venice Architecture Biennale 2021, and collaboratively create additional fictional products for their Lumen Prize-winning Catalog for the Post-Human.

Our interest in critiquing emerging technologies and human nature is embedded in the nuances of how we interact with things. Who designs experiences, services, systems, and products? And what is their plan for us?
—Parsons & Charlesworth

Projection on the exterior of the Merchandise Mart

2019 ART on THE MART projection with artist Jan Tichy; Image by Jackie Trezzo courtesy of Murmur Ring

The day will conclude with facilitated reflections over cocktails and hors d’oeuvres at a private reception in the Founder’s Room of Marshall’s Landing. Finally, we will close the evening with an exclusive ART on THE MART projection viewing—a large-scale digital art installation on the facade of the iconic Merchandise Mart in Chicago’s River North neighborhood.

Join Us

Immersion spots are limited—register now.