Behavioral Design

Exploring the principles of behavioral science in the context of human-centered and systems design.

Objective & Outcomes

This course aims to expose students to principles of behavioral science and social psychology, and teach them how to apply these concepts to common behavioral challenges. During the course students will practice strategies, apply the principles to human-centered design issues, and explore how this knowledge can be used to design more effective offerings.

Upon completion of the course, students will be able to articulate how the field of behavioral science can inform design problem-solving. They will have a level of familiarity with a wide range of behavioral design theories and frameworks, and the confidence to apply them to design challenges.

Typical Schedule

Session 1: Introduction & Context: Identity, value & narrative
Session 2: Cognitive Effort: Kahneman & Tversky and the birth of the field
Session 3: Uncertainty: Overcoming risk, abstraction & comparative value
Session 4: Action: Barriers, enablers & positive friction
Session 5: Behavioral Design in Professional Practice: Time, social norms & classic frameworks
Session 6: In-Class Working Session: Applying concepts to a case
Session 7: Final Presentations