Persuasive Interaction Design

This course examines interactive media and focuses on improving the engagement between a provider (e.g. product or service provider) and a consumer (e.g. users, stakeholders, purchasers).

Given today’s emerging technology platforms, these interactions would likely occur via a web site, an application, or a product (such as a mobile device). Using the principles of persuasive technologies and design, we will explore theories and techniques to make an offering engaging enough through its interactions to support preferred behavior (such as repeated use, more effective use, or goal achievement) by consumers and to build a ‘digital engagement’ of either enduring quality or an actionable resolution. Also, we'll explore classic rhetorical structures that may help us create a more purposeful connection between the vendor and their clients.

Learning Objectives
Students will learn terms, models, and theory that will help them assess and frame persuasive opportunities, conceive persuasive interactions to support behavior change, and define a project approach with higher likelihoods for success. Also, they will become conversant in classic rhetorical structures, concepts, and terminologies so that they can better explore digital engagement.

Learning Outcomes
Students will be able to assess end user needs and design solutions that will help support them in their participating in their own behavior changes.

Common
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Communication
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Interaction
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Product
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution