Business Model Design and Innovation

The world is changing at an ever-increasing pace. Business designers need to have the right tools and skills to successfully create and pivot business models.

This interactive workshop is led by Business Models Inc., the creators of the global bestseller Business Model Generation: A handbook for visionaries, game changers, and challengers. During this program, participants will be led through the need for game-changing business models, the Business Models Inc. approach, the importance of visual tools, and a step-by-step explanation of the well-known Business Model Canvas.  All participants will work hands-on on a real company business model and learn by experience.

About Darcy

Darcy Gassel is an international business designer who specializes in making business strategy an interactive experience. She has a passion for helping motivated individuals and organizations with an appetite for growth and enjoys sharing the Business Models Inc. methodology on how new tools, skills, and mindset for today’s ever-changing business world can be applied.

Darcy earned an MBA from IE Business School in Madrid, consistently ranked as a top international entrepreneurship MBA program. Her expertise lies in leveraging diversity in groups through collaborative facilitation, confidently believing that true innovation is derived from an open-minded environment. Darcy’s background at creative agencies and start-ups across a variety of industries molded her into an enthusiastic believer in constant business model innovation. This experience allows her to approach innovation from different strategic angles, and she motivates others to do so as well to achieve highly impactful results.

Darcy Gassel will speak as part of "In the Loop", a lecture series on design, innovation and entrepreneurship organized by IIT Institute of Design faculty. The series engages a wide range of speakers that present on topics ranging from theoretical research and emerging methodologies that are relevant to the field of design as well as personal narratives and examples from current design practice.