Cross-Cultural User-Experience Design: Past, Present, and Future

What are the principles of cross-cultural UX design? How can we use them to solve for different aspects of cross-cultural user experience analysis and design? Aaron Marcus, president of Aaron Marcus and Associates (AM+A), will share how he and his company are finding solutions to global design and communications problems as well as the company’s ongoing research comparing Chinese and Western UX design principles. His talk will showcase projects in which understanding cultural differences plays a critical role in usability and will include the presentation of concept designs that address localization.

About Aaron

Aaron Marcus is principal of Aaron Marcus and Associates (AM+A) in Berkeley, California, publisher of 15 books and 350 articles, frequent adjunct faculty at IIT Institute of Design, the first graphic designer in the world to work with computers (1967), the first professional visual designer of virtual reality (1969), one of the first designers to start a computer-based design firm (1982), a SIGGRAPH Pioneer of Computer Graphics, a pioneer of cross-cultural design for human-computer interface design (1993), an AIGA Fellow in the area of cross-cultural design, and a member of the distinguished CHI Academy.