Design Now

Now that the business world "gets" design, what's next for the field? How can we prepare designers of tomorrow to address the rapid pace of change and increasing complexity brought on by technology, changing modes of production, and new customer expectations? How can businesses themselves be designed to better respond to today's needs?

The September 2015 issue of Harvard Business Review is devoted to defining how design can deliver value to business beyond helping organizations make better products and services. This includes design as an organizational capability central to strategy. Join IED and IIT Institute of Design for a discussion on Design Now. Panelists include Luis Arnal, Partner at Insitum, named one of the 10 most innovative companies in Latin America; Jose Mello, Head of Research and Innovation for Liberty Seguros; and Fabiano Pereira of IED São Paulo who created their Strategic Design course and then the curiculum for all postgraduate programs. 

About Luis

Luis Arnal (MDes, 1998) is President and Founder of INSITUM, the leading innovation consulting firm in Latin America and is currently responsible for the global growth of the Company. INSITUM helps the biggest companies in the world create an innovation culture by envisioning new products, developing new services, designing better customer experiences, and crafting better strategies. INSITUM has more than 100 employees and offices in Mexico, Brazil, Colombia, Argentina, Peru and United States. 

About Jose

Jose Mello (MDM, 2012) came to IIT Institute of Design to combine design with his technology and marketing background. For over 20 years he has been working on the crossroads of these three disciplines helping companies to innovate services, customer experience, and business models based on user insights. Jose has worked for Itau Bank for six years where he kickstarted the innovation practice leading Itau to become one of the most creative companies in management in Brazil in 2012 according to a Hay Group survey. Since 2014 he holds a position as the head of research and innovation for Liberty Seguros.

 About Fabiano

Fabiano Pereira holds a major degree in product design, a diploma in Italian Design by IED Milan and a Master degree in design by FAU-USP. He has been working in the strategic design field for the last 15 years. He currently directs Cried, IED Brazil innovation branch. Before dedicating himself to consultancy and education, worked in multinationals such as Philips Design, where took part in initiatives focused on global market. As a consultant, developed projects for Sebrae, Senai, The Impact Hub SP, Inside Office, Acre Governent, and City of Birigui Shoe Cluster, to mention a few. Fabiano has been working in the academic field since 2002, as a professor and coordinator. At IED São Paulo, was first responsible for the Strategic Design course and then for all postgraduate programs, before assuming Cried direction.