Designing Decision-making: A Conversation About Behavioral Design
You got your steps in! From meeting fitness goals to improving recycling rates, when we design for people, we're also designing for behavior. Learn about behavioral design. Sit in on a virtual conversation between ID Associate Professor Ruth Schmidt and ID alum Asmina Shaikh (MDes 2017), Senior Behavioral Designer at McKinsey, moderated by ID’s Kristin Gecan. A Q+A session will be run by current ID student Sandhini Ghodeshwar (MDes 2023).
- Building a Dream Role in an Emerging Field: Sandhini Ghodeshwar interviews Asmina Shaikh, Senior Behavioral Designer, McKinsey
- Ruth Schmidt Pushes Behavioral Design Toward Complex Challenges: recent papers and a podcast
The Institute of Design (ID) at Illinois Tech was founded in Chicago by Bauhaus émigré László Moholy-Nagy in 1937. It has since pioneered human-centered design, systems design, and a methods-based approach to design. Today ID is home to the only US design school devoted completely to graduate students—the first US school to offer the PhD in design. Uniting science and rigor with creativity and rapid iteration, ID focuses on the systems that shape modern life (including cities, education, finance, food, healthcare, and technology) and building new worlds from them, together. Learn more about ID at id.iit.edu.