exploreID: Behavioral Design (in partnership with Action Design Network)

Emerging out of an interdisciplinary mash-up of economics and psychology, the field of behavioral design has matured into a problem-solving force. Behavioral design continues to demonstrate the value of collaborating across disciplines, including strategic design, public policy, and data analytics. But collaboration can also invite complexity when methodologies collide. Who decides what problems to solve? What counts as evidence? What does success look like?

Join a Zoom conversation with behavioral designers who will share their experiences in the field and explore these issues.

• Erik Johnson, Applied Behavioral Science Consultant, Co-Creator at ProductPsychology.com
• Rachelle Martino, Partner, Industry Advisor, and Teaching Assistant, The University of Chicago Booth School of Business
• Ruth Schmidt, Associate Professor, IIT Institute of Design (MDes 2009)

About exploreID

What do we mean when we say design? Through exploreID, students, community members, and partners explore design at IIT Institute of Design (ID) through different lenses and projects, and alumni are invited to reconnect.

IIT Institute of Design (ID) builds responsible, cooperative, intelligent futures. Founded by László Moholy-Nagy as The New Bauhaus in 1937, ID is known for pioneering human-centered design and systems design. Today ID is home to the only US design school devoted completely to graduate students. But ID is more than a graduate school. ID is an international community of learners and practitioners who are addressing the biggest issues of our time by eliciting a power unique to humans: creativity. Learn more about ID at id.iit.edu.

Action Design Network is a national non-profit organization dedicated to helping people apply behavioral science for good. Our community consists of over ten thousand practitioners and researchers interested in exploring the use of behavioral economics and psychology in the design and development of products and policies that help people take action to improve their lives. They organize events across the US bringing together researchers, designers, product managers, and entrepreneurs to learn about cutting-edge behavioral research, and how to practically apply it to policy design and everyday consumer products.

About the panelists:

Erik Johnson, Applied Behavioral Science Consultant, Co-Creator at ProductPsychology.com (Moderator)

Erik Johnson is an independent behavioral science consultant who works with organizations to improve performance by applying behavioral methods. Previously, he worked at ideas42 and Morningstar as part of their Behavioral Insights Team. He is a board member of the Action Design Network and co-host of the Action Design Radio podcast. He co-created ProductPsychology.com and sends a weekly newsletter sharing insights from behavioral science.

Rachelle Martino, Partner, Industry Advisor, and Teaching Assistant, The University of Chicago Booth School of Business

Rachelle Martino is a Partner, Industry Advisor, and Teaching Assistant at The University of Chicago Booth School of Business. She specializes in research design, measurement, and their translation to meaningful business values. She is a partner at BehavioralSight consultancy, and has developed programs to align product offerings with care initiatives at Outcome Health. She earned her BS from Indiana University’s Kelley School of Business in Business Economic Consulting and Public Policy Analysis.

Ruth Schmidt, Associate Professor, IIT Institute of Design (MDes 2009)

Ruth Schmidt is an associate professor at IIT Institute of Design (ID). Drawing on nine years in the innovation space, she combines practical application, theory, tools, and frameworks to integrate behavioral insights into design methodologies, as well as integrate design thinking into behavioral problem solving. She holds a bachelor’s degree in art/semiotics from Brown University and a master of design (MDes), with a concentration in design strategy, from ID.