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exploreID: Designing Employee Experiences

October 1, 2020
6:00-8:00pm CST
ID alumni and industry partners discuss how they are turning the design lens inward to rethink employee experiences at their own companies.

Designers and human resources leaders are increasingly using design to look inward at their own organizations. During this Zoom panel discussion, ID alumni and industry partners will discuss how they’re using design to reshape employee experiences, from onboarding to training, to leadership and office culture. They will address the capabilities and strategies needed to innovate on employee experiences, how they’ve leveraged disruptions caused by the COVID-19 pandemic, and the unique challenges of transforming their own organizations.

Panelists include:

About exploreID

What do we mean when we say design? Through exploreID, students, community members, and partners explore design at IIT Institute of Design (ID) through different lenses and projects, and alumni are invited to reconnect.

IIT Institute of Design (ID) builds responsible, cooperative, intelligent futures. Founded by László Moholy-Nagy as The New Bauhaus in 1937, ID is known for pioneering human-centered design and systems design. Today ID is home to the only US design school devoted completely to graduate students. But ID is more than a graduate school. ID is an international community of learners and practitioners who are addressing the biggest issues of our time by eliciting a power unique to humans: creativity. Learn more about ID at

Panelist bios:

Jessica Bogart Kasper (MDM 2020), Manager, Organization & Culture Design, Kalderos - Moderator

Jessica has spent her career exploring the intersection of design, business, and people. Throughout her seven years working for NBCUniversal, Jessica designed her own role, partnering with senior business leaders to support their internal operational needs. In this role, she implemented strategies for continuously improving culture and communications. After receiving her MDM earlier this spring, she joined Kalderos - a fast-growing, Chicago-based, health-tech startup - to lead culture and organization design. Through human-centered and service design methodologies, she is designing solutions to improve, enrich, and grow employees throughout the end-to-end employee experience.

Jackie Blair, Global Employment Brand and Recruitment Marketing Leader, Cargill

Jackie is known to build brands from the inside out. Spending more 10 years helping Fortune 100-500 companies develop & transform their Employment Branding & Marketing Strategies around the world. Putting our audience at the center, we can truly understand who they are, how they behave and what motivates them - to create strategies and experiences to best attract and retain top talent.

Denise Broz (MDM 2018), Program Director, The Conference Board

Denise has over 20 years of experience in leadership development and talent management and has led teams that develop learning experiences and talent processes for employees around the world. She was inspired by the knowledge and perspective that graduates from ID contributed to the organization and this led her to pursue a graduate degree from ID. Denise started her career in IT and led teams in developing leading-edge software solutions. In her current role with The Conference Board, she facilitates communities of talent management executives to improve organizational performance and advance knowledge in the field.

Laurel Komos (MDes 2019), Design Researcher, Salesforce

After completing her degree in Marketing and Visual Communication design from the University of Notre Dame, Laurel spent three years in advertising, leading the creative development of ad campaigns, catalog design, and branding for companies across a variety of industries. It was her love of people and desire to delve into how a human-centered mindset can drive large-scale business and social change that drove her to pursue her MDes at the Institute of Design. Upon her graduation in 2019, Laurel joined the Business Technology Innovation team at Salesforce in San Francisco. In this role, she has led design research for multiple internal consulting engagements with the aim to innovate internal operations and the way Salesforce runs on Salesforce.

Gladys Rosa-Mendoza (MDM), Experience Research & Strategy, Facebook

Innovation Strategist and Design Researcher who strongly believes in the power of solid research and visual storytelling techniques. She has helped companies from the Tribune Companies, AT&T, to McDonald’s and now at Facebook shape their future landscape by taking the research from just abstract numbers to involving company stakeholders in the world of their customers. She is currently an Experience Researcher and Strategist at Facebook working on projects and topics at the 40,000 foot level. She lives to understand users and to design beautiful and useful experiences, services and products, and has a thorough understanding of the value visual storytelling has to build a brand within a business and consumer context. She is also an educational product developer that has created over 400 products for the top 3 educational publishers and has authored her own award-winning series of children’s books for the pre-kindergarten dual language market.