In the Loop: Pete Wendel

Thinking Differently to Affect Quality of Life

Pete Wendel will focus on how the design of games and user interfaces enables products, systems, and services to be engaging, fun, and motivating experiences for the people who play them. The act of designing games and user interfaces, with and for people, functions as a new way to understand how people create meaning, motivate others, and improve their quality of life.

This presentation will be a brief but unique exploration into game and user interface design, including Walgreens’ Steps with Balance Rewards program. We will define what game and user interface design is, how it applies to people’s quality of life, and why this matters now (to patients, providers, caregivers, and the communities they are part of). 

About Pete

Pete Wendel leads and manages user experience strategy and design for Walgreens’ digital wallet and rewards.

Ultimately, he designs solutions to increase the health and well being of Walgreens customers through services, programs, and products designed to help them make better choices for saving money, feeling better, and caring for others.

Pete has been helping organizations create meaningful experiences with product and service design since 1998. His past roles include leading user research with Microsoft Surface, collaborating with Norman Regional Health System on rethinking rural healthcare innovation and leading cooking user experience design, and research with Whirlpool’s Global Consumer Design group. Pete is the author of numerous publications and patents for product and service design innovation.