Kim Erwin on Communicating the New, Minneapolis

For those tasked with innovation, creating anything new—whether a product, service, experience or process—requires more than simply coming up with the best idea. It requires the engagement and  alignment of the many individuals inside organizations who are important to its success.

Kim Erwin calls out the role of communication in the innovation process as a powerful integrative tool to define, accelerate and explain The New in her book Communicating the New and on tour in cities around the world.

Join us to celebrate this milestone in design. IIT Institute of Design together with bswing hosts a lecture and cocktail reception for the design community, friends and alumni of ID.