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Bill Hill

Capital One, Director, Ecosystem Design, Integrated Experiences


Bill Hill is a creative director, designer, entrepreneur, and educator helping global companies, nonprofit organizations, and educational institutions evolve using his skills in business strategy, experience design, and branding.

After an 11-year career at IDEO Product Development, Bill founded the San Francisco office of MetaDesign in 1992 with a mission to create value for clients through the integration of design and business. He helped build MetaDesign into an international consulting firm that solved branding, information design, and strategic service problems through branded identities, customer-centered interfaces, and environmental graphics.

From 2012 to 2014, Bill was director of creative services at Silicon Valley Bank in Santa Clara, California. He returned to consulting with Experience Design, Inc. to compliment his other full-time job as the dad of Zoe and overseer of a growing collection of chickens and rabbits in their garden in Marin County, California.