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Chris Finlay

Founder, Borderland & Co.


Chris “Rocky” Finlay has over 20 years of brand-focused design and strategy experience that includes identity, communications, digital, and physical space design.

Chosen by BusinessWeek as one of 21 people who will change business, he has been a regular speaker on human-centered design and innovation strategy, taught graduate level courses on human-centered design, and authored the book Getting to Thank You, A Practitioner’s Guide to Innovation.

Previously he has served as a business leader at NOBULL, UnitedHealth Group, Optum, UnitedHealthcare, and Mayo Clinic, and worked for top innovation consultancies including Doblin, Cheskin, and the Business Innovation Factory. He has worked on challenging issues for clients such as Humana, Microsoft, Target, Hunter Douglas, and the Rocky Mountain Institute.

He has founded and sold multiple companies, and most recently founded Borderland & Co., a design-driven investment and strategy company.

He holds a Bachelor of Fine Arts from the School of Visual Arts, a Master of Design from the Institute of Design, and a Master of Business Administration from Illinois Institute of Technology’s Stuart School of Business.