Fredrik Holmén
Co-Founder of Eidra
Fredrik Holmén is a founding partner at the consulting collective Eidra, where he leads the emerging tech agenda with a focus on AI. With deep experience in business development, digital innovation and software development, he has built solutions for high-intent lead generation, activity-driven CO₂ reporting, product feed–based performance marketing, and AI-powered real-time dialogue analysis.
Fredrik co-founded one of the Nordic’s earliest performance marketing agencies, Keybroker, in 2006. Prior to that he worked with Supply Chain Management and financial operations modeling at Accenture in London and Sophia Antipolis in France.
Fredrik has a Master of Science in Mechanical Engineering and Industrial Economics from Lund Institute of Technology. He lives in Stockholm, Sweden with his wife and three sons.