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Jesse Gaskin

Care Experience Lead, Kaiser Permanente

Jesse Gaskin headshot

Jesse is a designer with 18 years of experience in design, innovation, and strategy with a focus on healthcare. He helps organizations empathize with their customers and translate their needs into new experiences, offerings, and businesses. He has been involved in nearly every aspect of the design process from designing mobile apps and identifying new product opportunities to launching new businesses.

Jesse received a Master of Design from the Institute of Design, an MBA from the Stuart School of Business at Illinois Tech, and a BFA and BA in Visual Communications/Marketing from San José State University. He studied with Wolfgang Weingart in Basel Switzerland at the Schule für Gestaltung Basel and is Lean Six Sigma Green Belt Certified by Kaiser Permanente’s Improvement Advisor Program.

Industry Experience

Jesse is a Care Experience Lead at Kaiser Permanente Northern California, leading patient experience efforts for more than 4.6 million patients. His work includes developing, piloting, and launching a new experience management system, teaching human-centered design, and improving care coordination for 9,500 physicians and 44,000 nurses and staff. He is also a board member for the non-profit At Home With Growing Older, where he focuses on programming and training.

Prior to joining Kaiser Permanente, Jesse was a Senior Manager at Doblin / Deloitte where he led interdisciplinary teams in defining, designing, and delivering products and services. He helped organizations including Anthem, AARP, Humana, TD Bank, Thrivent, HSBC, and others develop new products, services, and businesses. At Doblin he co-founded CareLabs, providing pro-bono consulting to non-profits and startups. He has also served as a Program Director for The Design Leaders Council at The Conference Board, bringing together top leaders across industries to address issues facing the design industry and share best practices.

Speaking and Publishing

Jesse co-presented at New York Fashion Week’s Innovation in Design panel in 2018. His published research and design work includes “The Future of Aging”, (Deloitte Insights 2019) The Future of Food (Deloitte 2015), and “The 3×4 Grid” in Design for Information.