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Taking Responsibility in the Age of AI

Taking Responsibility in the Age of AI

Design Leads Organizations through Five Urgent Challenges

In 2023, researchers from the Institute of Design at Illinois Tech (ID) spoke with design leaders and business executives from a range of high-profile organizations about the most daunting imperatives they face today, and in the process learned why—and how—design can have the transformational impact required to thrive in the age of AI.

This report asks—and answers—the following questions:

A graphic demonstrating that challenges can be opportunities.

We found that design can help today’s leaders leverage AI and satisfy other unprecedented consumer expectations of technologies and brands.

In fact, design and designers are uniquely equipped to convert today's most urgent organizational challenges into organizational opportunities.

Contents

Anijo Mathew, Dean of the Institute of Design in Chicago, standing in a bright green room.

Foreword

Anijo Mathew, Dean, Institute of Design

Photo of Mark Jones, Associate Professor of User Research and Service Design at Institute of Design, Chicago.

Introduction

Mark Jones, Associate Professor of User Research and Service Design, Institute of Design

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The Five Urgent Challenges

Five urgent organizational challenges that organizations face today call out for the attributes designers bring to every strategic endeavor.

Designers and design leaders are agile, creative people who use partnerships (systems thinking skills and collaborations) and good design practice (effective working methods) to realize executive vision and facilitate an efficient process through the functions of the organization.

Partnerships & Practice

Each of the five organizational challenges calls out for the attributes designers bring to every strategic endeavor.

Designers and design leaders are agile, creative people who use partnerships (systems thinking skills and collaborations) and good design practice (effective working methods) to realize executive vision and facilitate an efficient process though the functions of the organization.

Leverage partnerships and practice to take responsibility and respond to today’s five urgent challenges.

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Our Research

The research findings summarized here are based on qualitative interviews conducted by ID graduate researchers with 29 design and business professionals listed, along with their titles and organizations at the time of their interviews.*

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Peter Zapf

Director of Partnerships and Strategic Initiatives

Taking Responsibility in the Age of AI Research Lead

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