Ruth Schmidt and Will Rutter Discuss Positive Sum Design
April 5, 2022
Learn more about fostering win-win outcomes
Associate professor Ruth Schmidt and current MDes + MPPA student Will Rutter are panelists on the Yale Center for Engineering, Innovation, and Design’s first live conversation about positive sum design, a topic sits at the intersection of systems, behavioral, and humanity-centered design.
Will summarizes positive sum design on Medium:
Positive Sum Design (PSD) is a combined cultural critique and basis for approaching a design practice. Borrowing language and concepts from the field of game theory, PSD eschews zero-sum bias and suggests that the gains from positive-sum systems and interactions are of paramount importance as we forge culture and design the shared world. Arguably, PSD challenges designers to do what they have always done: create in a way that yields a whole greater than the sum of its parts.