Tony Bynum Speaks at Fortune Brainstorm Design in Macau
December 10, 2025
Tony Bynum, Director of ID’s Executive Academy, spoke at Fortune‘s Brainstorm Design event in Macau, a globally recognized forum at the intersection of design and business.
The December event hosted world-class designers, innovators, and industry pioneers, including Liz Danzico, VP of Design, Microsoft AI; Mike Peng, CEO, IDEO; and Mauro Porcini, President & Chief Design Officer, Samsung.
In conversation with Phil Gilbert, who led transformation at IBM, and Ellen McGirt, Editor-in-Chief of Design Observer, Tony talked about designing corporate change and transformation and shared his experience of bringing design methods to Northwestern Mutual.
Their conversation is available from Fortune in a video, “Designing Corporate Cultural Change.”
Tony Bynum, Director of the ID Academy, speaking at Fortune Brainstorm Design
Design, Tony argued, can bring dexterity to organizations challenged to succeed amid ambiguity.
An article, “How two leaders used design thinking and a focus on outcomes to transform two Fortune 500 giants,” is also available.
The Academy’s B2B, work-integrated (WIL) approach allows organizations to build dexterity and capability. Learning is imbued into the work environment.
Organizations interested in the Academy’s unique work-integrated, team-oriented approach can find more information about Tony and partnerships here.