Evidence-Based Design

Introduction to the use of analytics to measure the success of design solutions.

Objective & Outcomes

This course will introduce students to the process of collecting and analyzing evidence to make more informed design decisions. Having measurable results can aid a design team in justifying design decisions as well as helping justify the expansion of design efforts. This course emphasizes quantitative metrics while also exploring how qualitative research can help inform tests and how quantitative research findings can help justify qualitative research projects.

Upon completing the course, students can provide evidence to help designers and business partners make better product decisions across different stages of experience creation. They will have conversational expertise to defend design decisions across the spectrum of product considerations.

Typical Schedule

Session 1: Class Introduction & Overview of Topics
Session 2: Explore the Opportunity
Session 3: Prioritizing Opportunities
Session 4: Prioritizing Opportunities (continued) & Defining the Initial Solution
Session 5: Evaluating Solutions with Metrics
Session 6: Optimizing Solutions
Session 7: Final Presentations