Fundamentals of Visual Communication

This course will equip students with the knowledge and skills to create visual representations by applying basic visual communication principles in layout and typography to better organize and visually structure information.

Upon completion of the course, students can visually communicate concepts that don’t yet exist without relying on commonplace or trendy graphic design expressions.

• Session 1: Theories Visual Concepts: Layout
• Session 2: Communication Factors: Content Categories, Sign Systems: Text, Visual Comm Concepts: Typography
• Session 3: Communication Factors: Offering Attributes, Sign Systems: Imagery, Visual Comm Concepts: Gestalt Principles
• Session 4: Sign Systems: Diagrams, Visual Comm Concepts: Color
• Session 5: Communication Factors: Communication Goals & Audience Situations
• Session 6: Integrating All Concepts Into Offering Description [2 Contexts]
• Session 7: Critique