Innovation Narratives

Aims to equip students with the skills and techniques to craft compelling and persuasive narratives that effectively communicate design solutions and drive meaningful impact.

Objective & Outcomes

Throughout the course, students will explore various narrative structures and techniques, enabling them to present their innovations compellingly and engagingly. Students will:

Experience the art of storytelling to share and shape beliefs, attitudes, and values.
Develop a range of narrative structures to communicate innovations in impactful ways.
Explore real-world case studies to understand the ethical implications of persuasive storytelling.
Refine and improve innovation narratives through in-depth analysis and peer feedback.

Students will delve into developing different types of stories, progressing from foundational elements to more immersive storytelling methods for presenting the “What, How, and Why” of their solutions.

Upon the completion of this course, students will have created an invaluable skill set to effectively communicate their design solutions that captivate audiences and drive meaningful change through the power of storytelling.

Typical Schedule

Session 1: Introductions, Values, Value Proposition, Promise, Tagline, Naming
Session 2: Elevator Pitch and “Say It In Six” Presentation
Session 3: Consultancy Presentation
Session 4: Hollywood Story
Session 5: Design Story
Session 6: Responsible Storytelling
Session 7: Final Presentation