Survey Methods

Introduction to the basic components and considerations of survey design.

In this course, we will cover basic components of survey design, including data collection modes, sampling, coverage errors, nonresponse, interviewer effects, questionnaire design, and ethics related to survey research. Students will also gain practical and hands-on experiences to further understand the practical aspects of the survey design process.

Learning Objectives

The primary goal of this course is to comprehend and apply the basic components of survey design, with an emphasis on the understanding of the decisions and corresponding tradeoffs with respect to the quality of the data obtained. In particular, when you have completed this class, you should be able to:

1. Identify various data collection modes and sampling designs
2. Recognize and distinguish between various error sources in survey process and data
3. Understand and compare the factors causing nonresponse and interview effects
4. Develop and evaluate survey questions
5. Evaluate the implications of design decisions and implementation for data quality.

Learning Outcomes

• Design and implement high-quality surveys
• Write high-quality surveys
• Understand and identify the reliability and validity of survey items
• Identify and decrease factors leading to problems in survey research
• Identify ethical issues related to survey research

Format & Grading

Grades are based on 20% class participation, 40% various assignments, 40% final presentation

Enrollment Restrictions

No prerequisites. This course is open to all Institute of Design students.