Experience Modeling

This course covers the process and methods of “Experience Modeling” –illustrating current and potential future experiences for the purpose of design-led innovation.

As the number of touch points with customers have exploded, the challenge in understanding and managing a multi-channel customer experience has become increasingly problematic. Through a series of hands-on exercises, students will learn ways to describe and depict experiences through both heuristic and generative methods. Emphasis will also be placed on critique of different types of models–people, journey, mode, value, and ecosystem oriented.

Learning Objectives
Enable students to be comfortable in describing and illustrating multichannel “experiences”, illustrating insight from research and providing definition for strategy. More tangibly, the class is built around mastery of five core model types that work together to create a complete, compelling and actionable picture of people and their interactions with an organization.

Learning Outcomes

  • Become familiar with emerging issues of designing for multichannel experiences
  • Learn to use the five experience model types in concert to understand and define experiences
  • Demonstrate the principles and methods discussed through a presentation of current and future experience states on a assigned group project
Common
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Communication
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Interaction
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Product
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution