Survey Methods

In this course we will cover basic components of survey design.

Topics will range including data collection modes, sampling, coverage errors, nonresponse, interviewer effects, questionnaire design, and ethics related to survey research. Students will also gain practical and hands-on experiences to further understand the practical aspects of the survey design process.

Learning Objectives
The primary goal of this course is to comprehend and apply the basic components of survey design, with an emphasis on the understanding of the decisions and corresponding tradeoffs with respect to the quality of the data obtained. In particular, when you have completed this class, you should be able to:

  1. Identify various data collection modes and sampling designs
  2. Recognize and distinguish between various error sources in survey process and data
  3. Understand and compare the factors causing nonresponse and interview effects
  4. Develop and evaluate survey questions
  5. Evaluate the implications of design decisions and implementation for data quality.

 

Learning Outcomes

  • Design and implement high quality surveys
  • Write high quality surveys
  • Understand and identify the reliability and validity of survey items
  • Identify and decrease factors leading to problems in survey research
  • Identify ethical issues related to survey research
Common
Managing Interdisciplinary Teams Design Connoisseurship Engaging Stakeholders in Innovation Special Topics Faculty Research Design Process and Knowledge Making the User Centered Case
Communication
Modeling Complexity Theories of Communication Fundamentals of Visual Communication Advanced Diagramming Metaphor and Analogy in Design Diagram Development Communication Strategies Communication Design Workshop
Interaction
Extensions of Media and Technology Interactive Space Interaction Design for Embedded Systems Interaction Design for Immersive Systems Prototyping Interactions Persuasive Interaction Design History of Interaction Design Interaction Design Methods Digital Development Workshop Interaction Design Workshop
Planning + Strategy
Designing Futures Adaptive Leadership Strategies for Open Innovation Organizational Models for Innovation Social and Economic Context of Design New Venture Design Innovation Methods Planning Implementation Business Models and Value Webs Business Frameworks and Strategy Design Planning Workshop Introduction to Portfolio Planning
Product
Design Development & Implementation Product Architecture and Platforms Form and Materials New Product Definition Product Design Workshop
Systems
Systems and Systems Theory in Design Networked Objects Networked Cities Human System Integration Systems Modeling and Prototyping Platform-based Design Strategy Systems Approach to Design Information Structuring and Management Structured Planning Workshop Service Systems Workshop
User Research
Stimulus in Design Research Behavioral Economics Online Research Methods Principles and Methods of User Research Coding and Analysis Co-Design and Participatory Research Methods Survey Methods Cultural Probes Experience Modeling Interview Methods Research Photography Research Planning & Execution