Ben has 19 years of consulting experience-helping clients develop innovative products, services and business models from a user-centered perspective. His strengths lie in developing new approaches to gathering critical insights about everyday user behaviors and working with inter-disciplinary teams to invent better user experiences and successful corporate strategies.
Ben founded Conifer Research in 2001 with a mission to produce evergreen research systems and knowledge bases that leverage the enormous potential of ethnographic research. Ben has a Masters degree in Behavioral Sciences from the University of Chicago and a Masters degree in Cultural Anthropology from the University of Wisconsin-Madison. He teaches Behavioral Observation, and other courses as an adjunct faculty member at the Institute of Design in Chicago, Illinois.
Introduction to Observing Users