Creating Bean-ingful Experiences

By analyzing behaviors with methodologies like COM-B, user journeys, and prioritization matrices, we gained insights into students’ meal choices.

We studied students’ perceptions of food through desk research, primary sources, and direct observations in university cafeterias. Then, we ideated with stakeholders, prioritized the impact and duration of strategies, and designed communication pieces and recommendations to encourage the choice of bean-based and vegetable meals over meat in universities.

View the full presentation here.