Form a team of four, find an unmet or poorly met need, verify and explore the need through research, conceive of a new product/service to better meet the need, design and prototype the product/service, and create a presentation summarizing your product/service.
The team spoke with 12 parents about their traveling experience and learned about their trouble maneuvering through the airport, dealing with missing items and being slaves to their kids schedules.
The team set out to design a service to help parents when traveling and created a solution that can help make traveling easier for everyone.
The team spoke with parents to find out what their most common pain points about traveling were and found out how quickly one could be come overwhelmed.
Their hands are full: Think about all the stuff you carry to the airport, computer bag, carry on, purse, Parents carry all of this along with an arsenal of child distraction tools, a child seat and enough food to feed a small army.
They forgot that one thing: Most parents, especially new parents are masters of planning and organization, however no one can prepare for the unknown. One forgotten blanket or lost binky and the entire system comes crashing down.
Parents are on their child’s schedule: Children crave routine, this includes when they eat, sleep, play relax, ect. A delayed flight could spell disaster for an unprepared parent.
Proposed User Experience
Extra Hand on Demand is an in-airport delivery system for parents traveling with young children. Controlled by an easy to use (sometimes parents only have one spare hand) digital website parents can order packages containing child and baby needs, food and tech accessories.
Each airport terminal has two runners who can interact with the user through a mobile platform getting them their delivery in just a few minutes. Payment is taken care of at the time of delivery by card so the runner can go off to save the next parent in need.
Completion date: 15/09/2015