JoyBite Snack Stand

In collaboration with the Food for Climate League, this project seeks to transform snack purchasing behavior at youth sports events. Parents, who are responsible for providing game-day snacks, typically prioritize convenience and peer approval over health. Our challenge is to shift this focus from obligation to care. By launching a series of snack kiosks at youth sports venues, our solution offers bean-based snacks that are healthy, delicious, and planet-friendly. Leveraging behavioral design theory, we aim to nudge parents towards better choices in the presence of their children, promoting climate-smart, plant-based eating as the new standard.