Whole Foods: Embracing Holistic Wellness
By Sanjana Kripalani
May 10, 2024
![](https://id.iit.edu/wp-content/uploads/2024/05/Cover_56-1.png)
A one-stop shop for a balanced lifestyle
Directed towards Whole Foods stakeholders, this project illustrates the importance of incorporating insights from health-conscious customers like our user Ana. Through Ana’s journey, the project proposes repositioning Whole Foods as a holistic destination, seamlessly blending organic food, eco-friendly products, and lifestyle services. The poster visually communicates a strategic shift, simplifying the pursuit of wellbeing for customers like Ana, by leveraging the trust that already exists and reinforcing the brand’s commitment to their values.
Note: This project consists of speculative work for educational purposes only. This project is not affiliated with Whole Foods.
Project Details
- Class: Strategic Communication
- Instructor: Jesse Gaskin
![](https://id.iit.edu/wp-content/uploads/2024/05/SanjanaKripalani-WholeFoodsEmbracingHolisticWellness-2.png)