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Whole Foods: Embracing Holistic Wellness

By Sanjana Kripalani

May 10, 2024

A one-stop shop for a balanced lifestyle

Directed towards Whole Foods stakeholders, this project illustrates the importance of incorporating insights from health-conscious customers like our user Ana. Through Ana’s journey, the project proposes repositioning Whole Foods as a holistic destination, seamlessly blending organic food, eco-friendly products, and lifestyle services. The poster visually communicates a strategic shift, simplifying the pursuit of wellbeing for customers like Ana, by leveraging the trust that already exists and reinforcing the brand’s commitment to their values.

Note: This project consists of speculative work for educational purposes only. This project is not affiliated with Whole Foods.

Project Details

  • Class: Strategic Communication
  • Instructor: Jesse Gaskin