ID Joins New European Bauhaus Initiative as Only North American Partner
By Kristin Gecan
April 19, 2021
ID announces a new and ongoing partnership with the New European Bauhaus, the first manifestation of which happens at the New European Bauhaus Conference in Brussels April 22–23.
The New European Bauhaus is a groundbreaking interdisciplinary initiative developed to help the EU achieve the goals set forth in its Europe Green Deal, namely to make Europe the first climate-neutral continent by 2050.
ID is the only North American partner involved in the New European Bauhaus initiative.
Ursula von der Leyen, President of the European Commission, made remarks about building a New European Bauhaus that would take on the environmental, economic, and cultural project of making systemic change through design in her State of the Union Address. She stated: “This is our opportunity to make change happen by design.”
We at ID are aligned with President von der Leyen’s expectations for design to build the world we want to live in—a project that will require designers, architects, engineers, and others, across borders, to all work together like never before.
Decades ago, when Bauhaus master and ID founder Moholy-Nagy remarked, “We accept the challenge of technical progress with its recognition of social responsibility,” we faced a surfeit of challenges and opportunities, including overcoming the last great pandemic as well as a host of incredible crimes against humanity—much as we do now. In the interim, design’s focus evolved from making to thinking. Today we are certain that the best role for design is in doing—equitably, justly, sustainably, and with clear purpose.
Charles L. Owen Professor in Design Carlos Teixeira will work with European Union officials at the conference. Teixeira will facilitate a workshop, “Co-Designing the New European Bauhaus,” in which participants will leverage best practices in design to realize the New European Bauhaus’s ambitious objectives.
Teixeira leads ID’s Action Lab, which is a vehicle for the type of interdisciplinary problem solving central to the New European Bauhaus Initiative. The Action Lab extends ID’s expertise in systems and human-centered design to specific industry challenges. By creating a consortium that works cooperatively to produce actionable knowledge, the Action Lab addresses challenges of sustainability, equity, and justice in the realms of health, food, cities, technology, education, finance, and mobility.
Five New European Bauhaus projects will be created in EU countries over the next two years. Each will commit to sustainability with different focus areas, from natural building materials and energy efficiency, to demographics, future-oriented mobility, and resource-efficient digital innovation.
The New European Bauhaus conference is open to the public. View the program and register.