Ruth Schmidt Pushes Behavioral Design Toward Complex Challenges
April 13, 2022
In Behavioral Public Policy, Ruth examines how policy practitioners could go beyond the model of choice architecture to considering choice infrastructure, which allows them to apply systems thinking to complex public policy challenges. Considering choice infrastructures—the systems and conditions at play in a given situation—helps “choice architecture solutions work effectively and as planned.”
And in The Decision Lab podcast, she brings these ideas together:
Hear more from Ruth on Wednesday, April 20 at noon CT in “Designing Decision-making: A Conversation about Behavioral Design,” when she discusses behavioral design with ID alum Asmina Shaikh, Senior Behavioral Designer at McKinsey & Company, in a Zoom conversation suited for those new to the field.