Shifting the focus from low prices and mass quantities to collaboration and justice
By Stephanie Hlywak
Few essential systems are as invisible to consumers as the food production and distribution infrastructure in the US. Shoppers take for granted that produce, meats, and packaged foods will be waiting for them at the grocery store, and diners are largely unaware of the journey their restaurant meal took to get to their plates.
But to designers, these complex systems are ripe for study—and improvement. After all, the modern food ecosystem relies on outdated industrial agriculture practices and prioritizes low prices and mass quantities over collaboration and justice—to say nothing of issues of equity, accessibility, quality, nutrition, animal welfare, and fair labor. Frameworks like the Good Food Purchasing Program (GFPP) allow public institutions to leverage their buying power to drive systemic change. But policy isn’t practice.
How then to bridge the distance between intention and implementation?
That was the question graduate students and faculty recently confronted as part of the Sustainable Solutions Workshop at IIT Institute of Design (ID). Over the course of a 14-week collaboration between a variety of community partners involved in the Chicago food ecosystem, students were challenged to develop infrastructures to support the goals of the GFPP, which was adopted by the City of Chicago in October 2017. But they soon realized to succeed they would need to define an equitable and sustainable system for the movement of nutrients throughout Chicago.
Long global supply chains lack transparency and contribute to inequities and systemic problems. Furthermore, when people changed their behaviors due to the pandemic—not going to restaurants, not attending mass events, no longer commuting—these supply chains couldn’t even accomplish their basic function: to get food onto the shelves when consumers needed it. What we generated is a future that is at once measured and inspirational, allowing space for and calling forth new forms of agency and responsibility. We envision a food future in which it is easier for key actors to be good and do good.
—Justin Bartkus (MDes + MBA 2020)
Exploring, experimenting, and envisioning
To tackle the project, designers began by understanding the complex challenges and assumptions that underlie the current food system in the United States. In the process, they identified five areas in the current system where intervention is likely to have a high impact: production, distribution, procurement, consumption, and disposal.
ID students took a non-linear, prototype-led approach to examine and respond to the social, cultural, natural, political, manufactured, financial, digital, and human implications of their proposals. After 12 weeks of prototyping and evaluating, students categorized their insights into six abstract concepts—decentralization, agency building, pricing systems, real-time compliance, dynamic standards, and simulation forecasting. They cross-referenced these concepts against GFPP goals before proposing solutions.
The solutions that the students suggested necessitated four macro-level paradigm shifts: away from standardization and mass production toward made-to-order, small-scale, batch-based offerings; away from a rigidly designed supply change toward transparent, agile forms of distributed production; away from subsidized single-source calorie-rich foods (e.g., dairy, refined grain, meat) toward crop diversity among nutrient-rich foods (e.g., vegetables, fruits, fish, and whole grains); and reframing the choice of healthy, nutritious food as a central to ethical and culturally enriching eating practices.
A system of solutions
So, what does this look like in practice? How can design help transform deeply embedded processes and relationships?
To set the stage, the students envisioned a future in which the goals of GFPP are embedded into a structured marketplace (i.e., a platform or set of platforms) in which not only buyers but suppliers are encouraged to engage in transactions of mutual self-benefit. To achieve that, they identified the need for new markets, behavioral incentives, modes of production, governance models, distribution systems, and infrastructures.
All of that requires rethinking how we track, score, and monitor food production, consumption, and waste. To facilitate the transfer of relevant economic, environmental, and consumer data, students proposed blockchain, a technology that creates a distributed ledger of records open to all members of the system. This approach lowers barriers of entry to local entrepreneurs and cooperatives, while the application of real-time scoring systems around GFPP compliance enables the marketplace to drive towards socially just practices that facilitate the distribution of nutrients to undernourished areas.
In practice, this means that a stagnant city brownfield could be transformed into an urban farm that provides meaningful, equitable work for historically disinvested communities. Imagine a lot dotted with sensors that supply real-time data on light quality, soil moisture, PH, and temperature; farmers outfitted with demand projections; and food products containing unique identifiers to track their movements through the system.
From there, vendors track their inventory alongside real-time GFPP scores through a smart contract platform, and QR code labels enable food consumers to access the farm-to-table journey of each ingredient and see a meal’s nutrient profile. Consumers could personalize their meals to suit their cultural-, lifestyle-, and taste-based preferences. This focus on choice over availability or scalability opens the door for more locally prepared and balanced meals—all made from ingredients that began on that former brownfield.
“The infrastructures prototyped and the systems rendered by students in this workshop represent feasible, viable, and desirable pathways towards equity and sustainability for the GFPP. These student proposals were informed by rigorous research, thoughtful debate, and strategic planning and should facilitate further conversation and discussion. They serve as actionable guideposts for the GFPP, and other industry stakeholders, looking to transform our food economy.
The work of students in the Sustainable Solutions Workshop exemplifies the ID approach to humanist and future-oriented graduate education that emphasizes advocacy and leverages emerging technologies to deliver a more just, sensible, and equitable reality. In outlining sustainable solutions designers believe could create systemic change, they’ve proposed transforming the food ecosystem of Chicago from one in which low prices and mass quantities prevail to one focused on collaboration and justice—and one that benefits all participants, from the producer to the partaker.
This work could not be more timely or urgent, and it’s exactly the kind of deep dive into complex problems in sustainable production and consumption I sought out as part of my graduate work. Take for example that in April 2020, at the height of the COVID-19 crisis and in the middle of this project, The New York Times published a story of an Idaho farmer forced to consign tens of thousands of pounds of onions to decompose in trenches—all because customers are no longer buying onion rings at restaurants in dense urban markets, such as New York and California. Our proposals would make sure waste like that never happens again. They represent achievable micro- and meso-level interventions in service of macro-level paradigm shifts. I’m thrilled the holistic approach presented by our students could expedite the development of new methods of production, distribution, procurement, consumption, and disposal of food.
Harini Balu (MDes 2020), Justin Bartkus (MDes + MBA 2020), Todd Cooke (MDes + MBA 2020), Jessica DeMeester (MDes 2020), Audrey Gordon (MDes 2020), Grace Hanford (MDes + MBA 2020), Alvin Jin (MDes 2020), Zhongyang Li (MDes 2020), Shuyi Liu (MDes 2020), Jason Romano (MDes 2020), McKinley Sherrod (MDes 2020), Brian Siegfried (MDes 2020), J Smyk (MDes 2020), Yutian Sun (MDes 2020), Xiaoqiao Tang (MDes 2020), Andreya Veintimilla (MDes 2020), Justin Walker (MDes 2020), Wanshan Wu (MDes 2020), Shiya Xiao (MDes 2020), Yueyue Yang (MDes 2020)
Technology & Data Consultant
Center for Good Food Purchasing
Chicago Department of Public Health | Jennifer Herd
Chicago Food Policy Action Council | Rodger Cooley, Marlie Wilson, & Aasia Castañeda
Chicago Park District | Rebecca Tsolakides
Chicago Public School | Harold Chapman
IIT Stuart School of Business | Weslynne Ashton
YMCA of Metropolitan Chicago | Marjorie Kersten & Meg Helder
New Futures Lab (Fabri-Kal) | Bill Robinson & Kate Robinson